Unravelling the Drivers of Plantain Marketing in Enugu State, Nigeria

Plantain marketing offers great profit-making, yet it is unclear if this has translated to more profits, making imperative examine the drivers of plantain marketing. Primary data collected with structured questionnaire in purposive 2-staged random sampling were analyzed using net income, margin, efficiency and multiple linear regression models. was mainly done by married educated women, averaged 40 years age, belonging households averaging 6 persons. Net monthly profit $63.51 (?26,050.38), average margin 30.84% 35.06% returned. Suggesting profitable viable but largely inefficient. Cost experience positively significant (p?0.05). faced constraints like seasonality plantain, inadequate finance, price fluctuations, high transportation costs, bulkiness, spoilage/breakage costs. marketers should form/join cooperatives obtain low-interest loans, mitigate costs enjoy economies scale.